How to Opt Out of BeenVerified (2026)

BeenVerified and PeopleLooker are sister brands, both run by The Lifetime Value Co. LLC, confirmed directly on each site's own privacy policy this session. There is no single request that clears both. Each brand runs its own opt-out form, and both gate that form behind a Cloudflare human-verification check.

Opt-out flow verified: August 14, 2026

Who Runs BeenVerified and PeopleLooker

BeenVerified's privacy policy states plainly: "BeenVerified.com (our website) is provided by The Lifetime Value Co. LLC acting through BeenVerified, LLC." PeopleLooker's privacy policy uses the identical structure, naming PeopleLooker LLC as the operating entity acting on behalf of the same parent, The Lifetime Value Co. LLC. Both companies list a shared registered agent structure, a shared cookie and analytics stack, and near-identical privacy-policy language, which is strong evidence the two brands share infrastructure even though each keeps a separate consumer-facing entity name.

LTVCo's own brand page, checked directly this session, lists nine active brands: BeenVerified, PeopleLooker, Bumper, NeighborWho, ReversePhone, MoneyBot5000, Ownerly, PeopleSmart, and NumberGuru. Of those, only BeenVerified and PeopleLooker are people-search or background-report products in the sense this cluster covers. Bumper (vehicle history), NeighborWho and Ownerly (property records), ReversePhone and NumberGuru (phone lookup), PeopleSmart (B2B contact data), and MoneyBot5000 (unclaimed funds) collect different categories of data and are not addressed here.

No Single Request Covers Both Brands

Unlike the PeopleConnect family, where one Suppression Center request clears four sites at once, BeenVerified and PeopleLooker each require their own separate opt-out submission. Both sites route their opt-out link to the same URL structure on their own domain, for example beenverified.com/svc/optout/search/optouts and peoplelooker.com/svc/optout/search/optouts, which points to a shared vendor or shared codebase behind both forms. That shared structure did not, in this session's testing, translate into a shared request; nothing on either site states that opting out of one also clears the other, and each domain's own privacy policy describes its own opt-out contact and form separately. Treat BeenVerified and PeopleLooker as two separate removal tasks.

The Verified Opt-Out Flow

This is what each brand's own privacy policy describes, and what this session's live check of the opt-out endpoint on both domains actually returned.

1. Go to the "Opt Out" link in the site's footer (found under Privacy on BeenVerified, and as a dedicated "Opt Out" nav item on PeopleLooker).
2. The link routes to a search-based opt-out tool at /svc/optout/search/optouts on the same domain.
3. This session's live check found that URL protected by a Cloudflare human-verification challenge, a "Verify you are human" checkbox, before the search form itself loads.
4. Once past that check, the standard flow for this class of tool is to search your name, locate your listing, and confirm the request, typically followed by an email confirmation step; this guide could not complete that portion live this session because completing a bot-detection challenge is outside what this research will do, so the field-by-field steps beyond the Cloudflare gate are not independently confirmed and should be treated as the general pattern rather than a guaranteed script.
5. As a documented alternative to the search tool, both privacy policies state you may submit an opt-out, deletion, or correction request by emailing privacy@beenverified.com or privacy@peoplelooker.com, or by using the "online request form" linked from each policy.

Difficulty: Hard. Both brands gate their self-service opt-out tool behind a Cloudflare bot check, on top of the usual search-and-confirm steps, and the two brands require separate submissions with no shared request. The direct email path is the most reliable fallback if the online tool will not load.

Your Rights Under BeenVerified's and PeopleLooker's Own Policies

Both privacy policies, read directly, describe the same rights for residents of California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia: the right to know what data is held, the right to delete it, the right to opt out of sale, sharing, or targeted advertising, and the right to correct inaccuracies. Both companies state they will respond to a verifiable request within 45 days of receipt, extendable to 90 days with notice, and that a denied request can be appealed by emailing the same privacy address and stating your state of residence.

Both policies also state directly that neither company sells the personal information a visitor or subscriber provides directly to it, such as a name or email used to create an account. What they do make available for opt-out is the publicly sourced "Public" information compiled into a Background Report, the same category most readers are trying to remove.

California Residents: DROP on Top of the Brand's Own Tools

California's DROP platform, run by the California Privacy Protection Agency, has accepted consumer deletion requests since January 1, 2026, with registered brokers required to process them since August 1, 2026, backed by $200-per-request-per-day penalties for noncompliance. If BeenVerified or PeopleLooker is registered with the CPPA, a DROP request reaches it alongside every other registered broker; confirm registration on the CPPA's public registry before relying on DROP alone, since a request submitted only through DROP will not reach a brand that has not registered. California residents also keep individual CCPA opt-out and deletion rights directly against each brand, independent of DROP. See CCPA Opt-Out Rights for the mechanics.

If Your Listing Reappears

Both companies source their Background Report data from third-party providers on an ongoing basis, so a suppressed listing can be rebuilt if a new source feed does not exactly match your prior submission. Re-search your name periodically on both BeenVerified and PeopleLooker rather than treating either opt-out as a one-time task.

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