INCDPA Consumer Rights: Indiana Data Privacy Rights

The Indiana Consumer Data Protection Act (INCDPA), in force since January 1, 2026, gives Indiana residents five core rights over their personal data under IC 24-15-3-1: to confirm and access it, correct inaccuracies, delete it, obtain a portable copy or summary, and opt out of targeted advertising, the sale of personal data, and profiling. These are the full Virginia-model rights, broader than the limited rights in neighboring Iowa.

A business must respond to a verified request within 45 days under IC 24-15-3-1(c), with one possible 45-day extension. If a controller refuses, it must explain why and offer an appeal, and after an appeal it must point the consumer to the Indiana Attorney General, who is the sole enforcer of these rights.

Jurisdiction scope: This covers Indiana's Consumer Data Protection Act (Indiana Code Article 24-15). It is general legal information, not legal advice.

Who can exercise INCDPA rights

The INCDPA's rights belong to a "consumer," defined in Chapter 2 as a natural person who is an Indiana resident acting only in an individual or household context. A person acting in a commercial or employment context is not a consumer, so the rights do not extend to data about employees, job applicants, or business-to-business contacts.

Under IC 24-15-3-1(a), a consumer invokes one or more rights by submitting a request to the controller that specifies which rights the consumer wishes to invoke. A controller must comply with an authenticated request, subject to the limitations and exceptions elsewhere in the article.

Parents and guardians have a role too. IC 24-15-3-1(a) lets a known child's parent or legal guardian invoke rights on the child's behalf with respect to the processing of the child's personal data. This pairs with the opt-in and COPPA protections for children's data in Chapter 4.

These rights took effect with the rest of the law on January 1, 2026, so an Indiana resident can exercise them now. Before that date there was no statutory right to make an INCDPA request, although many national companies already honored similar requests under other state laws.

The five rights under IC 24-15-3-1

The heart of the law is the rights list in IC 24-15-3-1(b). Indiana grants the full Virginia-model set, which makes it meaningfully broader than the four-right Iowa statute next door.

Right to confirm and access. Under IC 24-15-3-1(b)(1), a consumer may confirm whether a controller is processing the consumer's personal data and access that data, subject to the limitations in the portability subdivision. This is the baseline transparency right.

Right to correct. Under IC 24-15-3-1(b)(2), a consumer may correct inaccuracies in personal data the consumer previously provided, taking into account the nature of the data and the purposes of processing. A controller that receives such a request must correct the inaccurate information. Indiana includes this right, unlike Iowa and Utah, which omit it.

Right to delete. Under IC 24-15-3-1(b)(3), a consumer may delete "personal data provided by or obtained about the consumer." This is broader than Iowa's right, which reaches only data the consumer provided; Indiana's deletion right also captures data the controller gathered from other sources.

Right to data portability. Under IC 24-15-3-1(b)(4), a consumer may obtain a copy or a representative summary of the personal data the consumer previously provided. The choice between the two belongs to the business, not the consumer: the statute says "the controller has the discretion to send either a copy or a representative summary of the consumer's personal data," taking into account the nature of the personal data and the purposes of the processing. The information must be in a portable and, to the extent technically practicable, readily usable format. A controller need not provide it more than once in any 12-month period.

Right to opt out. Under IC 24-15-3-1(b)(5), a consumer may opt out of processing for targeted advertising, the sale of personal data (which Indiana defines narrowly as an exchange for monetary consideration under IC 24-15-2-27, unlike the CCPA's broader definition), or profiling in furtherance of decisions that produce legal or similarly significant effects. All three opt-outs are available, matching Virginia. Iowa's enumerated rights list in Iowa Code 715D.3 carries only a sale opt-out, but Iowa Code 715D.4(6) separately requires a controller that engages in targeted advertising to disclose "the manner in which a consumer may exercise the right to opt out of such activity," so Iowa reaches a targeted-advertising opt-out through a controller duty rather than through its rights list.

The 45-day response deadline and extension

Once a consumer submits a request, IC 24-15-3-1(c)(1) sets the response clock. A controller must respond "without undue delay, but in any case not later than forty-five (45) days after receipt of the consumer's request."

The controller may extend that window once by an additional 45 days "when reasonably necessary, taking into account the complexity and number of the consumer's requests." To use the extension, the controller must tell the consumer of the extension and the reason within the original 45-day period.

Responses must generally be free. Under IC 24-15-3-1(c)(3), information must be provided free of charge up to once annually per consumer. If requests are manifestly unfounded, excessive, or repetitive, the controller may charge a reasonable fee or decline, but it bears the burden of proving that the request is excessive.

A controller may also decline a request it cannot authenticate. Under IC 24-15-3-1(c)(4), if the controller cannot authenticate the request using commercially reasonable efforts, it is not required to comply and may ask the consumer for additional information to verify identity.

Deletion when data came from a third party

Indiana includes a Virginia-style accommodation for controllers that did not get the data directly from the consumer. Under IC 24-15-3-1(c)(5), a controller that has obtained personal data about a consumer from a source other than the consumer is considered to comply with a deletion request if it does two things.

First, the controller must retain a record of the consumer's deletion request and the minimum data necessary to ensure that the consumer's personal data remains deleted from the controller's records. Second, the controller must not use that retained data for any other purpose.

In practice, this lets a controller honor a deletion request for third-party-sourced data without re-collecting it later by accident. The controller keeps just enough information to remember that the consumer asked for deletion, and may use it only to keep the data suppressed.

This provision matters most for data brokers and companies that buy or license data. It is a narrow safe harbor, not a loophole, and it does not relieve the controller of the duty to actually stop processing the consumer's data.

The appeal process under IC 24-15-3-1(d)

If a controller declines to act on a request, the INCDPA builds in an appeal. Under IC 24-15-3-1(c)(2), when a controller declines to take action, it must inform the consumer of the justification within 45 days and provide instructions for how to appeal.

IC 24-15-3-1(d) requires the controller to establish an appeal process that is conspicuously available and similar to the process for submitting the original request. The consumer may appeal within a reasonable period after receiving the controller's decision.

Not later than 60 days after receiving an appeal, the controller must inform the consumer in writing of any action taken or not taken, including a written explanation of the reasons for the decision. This 60-day appeal window is separate from, and longer than, the 45-day window for the original request.

If the appeal is denied, the controller must give the consumer an online mechanism, if available, or another method to contact the Indiana Attorney General and submit a complaint. That referral is the consumer's route to enforcement, because the INCDPA has no private right of action.

How Indiana rights compare to other states

Indiana sits at the fuller end of the rights spectrum. It grants every right Virginia grants, including correction and all three opt-outs, while Iowa stops at four narrow rights. California reaches similar ground through a different statutory structure built around limiting the use of sensitive information.

Where Indiana is more business-friendly than the strictest states is on enforcement tools, not on the rights themselves. It declines to mandate a universal opt-out mechanism and provides a permanent 30-day cure period, but the underlying rights an Indiana resident can exercise are robust.

Enforcement: the Attorney General is the only backstop

Indiana residents cannot sue a business directly for an INCDPA violation. The article contains no private right of action, so the only enforcer is the state. Under IC 24-15-10-1, the Indiana Attorney General has exclusive authority to enforce the law.

A consumer's practical path is the complaint mechanism. After a denied appeal, IC 24-15-3-1(d) requires the controller to point the consumer to the Attorney General. The Attorney General can then investigate under Chapter 9 and, if warranted, bring an action under IC 24-15-10-2 seeking an injunction and penalties up to $7,500 per violation.

Before suing, the Attorney General must give the business 30 days to cure under IC 24-15-10-3. If the business cures and provides a written assurance of non-recurrence, no action proceeds. This cure step is permanent and has no sunset, which shapes how quickly an individual complaint can turn into an enforcement action.

Related guides

• Indiana Data Privacy Laws (INCDPA hub)
• What Is the INCDPA? Indiana's Data Privacy Law Explained
• INCDPA Compliance Checklist for Businesses
• US State Privacy Laws Comparison
• What Is the CCPA? California's Privacy Law Explained

More Indiana Laws

• Indiana Deepfake Laws
• Indiana Employee Monitoring Laws
• Indiana GPS Tracking Laws
• Indiana Recording Laws

Frequently Asked Questions

What rights do Indiana residents have under the INCDPA?

Under IC 24-15-3-1, Indiana residents have had five rights since the law took effect on January 1, 2026: to confirm and access their personal data, correct inaccuracies, delete data, obtain a portable copy or representative summary, and opt out of targeted advertising, the sale of personal data, and profiling. These are the full Virginia-model rights and are broader than Iowa's four limited rights.

How long does a business have to respond to an INCDPA request?

A controller must respond within 45 days of receiving a request under IC 24-15-3-1(c)(1). The controller may extend that period once by an additional 45 days when reasonably necessary, as long as it informs the consumer of the extension and the reason within the original 45-day window.

Can I delete data a company collected about me without my involvement?

Yes. Indiana's deletion right under IC 24-15-3-1(b)(3) reaches personal data 'provided by or obtained about' the consumer, so it covers data a controller gathered from other sources, not just data you gave it directly. This is broader than Iowa, which limits deletion to data the consumer provided.

How do I appeal if a company refuses my request?

Under IC 24-15-3-1(c)(2), a controller that declines a request must explain why and provide appeal instructions. IC 24-15-3-1(d) requires a conspicuous appeal process and a written decision within 60 days. If the appeal is denied, the controller must give you a way to contact the Indiana Attorney General and submit a complaint.

Does the INCDPA let me opt out of targeted advertising and profiling?

Yes. Under IC 24-15-3-1(b)(5), an Indiana consumer may opt out of processing for targeted advertising, the sale of personal data, and profiling in furtherance of decisions that produce legal or similarly significant effects. All three opt-outs are available. Iowa's enumerated rights list provides only a sale opt-out, though Iowa Code 715D.4(6) requires a controller that engages in targeted advertising to disclose how a consumer may opt out of it.

Can I sue a company for violating my INCDPA rights?

No. The INCDPA has no private right of action. The Indiana Attorney General has exclusive enforcement authority under IC 24-15-10-1. Your route is to file a complaint with the Attorney General, and a denied appeal must include a mechanism to do so under IC 24-15-3-1(d).

Does the INCDPA charge a fee for data requests?

Generally no. Under IC 24-15-3-1(c)(3), information must be provided free of charge up to once annually per consumer. A controller may charge a reasonable fee or decline only if a request is manifestly unfounded, excessive, or repetitive, and the controller bears the burden of proving that.

When can I start exercising my INCDPA rights?

You can exercise them now. The INCDPA's consumer rights took effect on January 1, 2026, the law's effective date, so an Indiana resident may submit a request to a covered controller today and the controller must respond within 45 days under IC 24-15-3-1(c)(1).