New Jersey AI Laws and Regulation (2026)

Overview of New Jersey AI Laws

New Jersey has taken a multi-pronged approach to artificial intelligence regulation, combining enacted legislation with executive guidance and regulatory action. Rather than pursuing a single comprehensive AI statute, the state has addressed AI risks through its deepfake criminal law, a broad data privacy act with AI-specific provisions, and attorney general guidance applying existing anti-discrimination law to algorithmic decision-making.

Governor Phil Murphy established a state AI Task Force in October 2023, which delivered its final recommendations in November 2024. Those recommendations have informed legislative proposals in the 222nd Legislature (2026 session), though comprehensive AI regulation has not yet been enacted.

New Jersey's regulatory environment reflects growing attention to how AI tools affect residents in employment, housing, healthcare, and public safety. The state's existing consumer protection and civil rights framework provides a foundation for enforcement even without AI-specific statutes.

This article covers all enacted and pending New Jersey AI legislation, executive actions, and the interplay between state and federal AI policy. This information is current as of March 2026, but you should consult a licensed attorney for advice specific to your situation.

Deepfake Law: A3540/S2544

On April 2, 2025, Governor Murphy signed A3540/S2544 into law, establishing both civil and criminal penalties for the creation and distribution of deceptive AI-generated audio or visual media. The bipartisan legislation was sponsored by Assemblyman Herb Conaway, Majority Leader Louis Greenwald, Assemblywoman Ellen Park, and Senators Paul Moriarty and Kristin Corrado.

What the Law Covers

The law defines "deceptive audio or visual media" as any media that appears to realistically depict a person who did not actually engage in the speech, conduct, or writing shown. This broad definition encompasses AI-generated video, audio, and image content commonly known as deepfakes.

The statute targets deepfakes created or distributed with the intent to further criminal activity. Covered criminal activities include advertising commercial sexual abuse of a minor, endangering the welfare of children, threats or improper influence in official and political matters, filing false public alarms, harassment, cyber-harassment, and hazing.

Criminal Penalties

Offense	Classification	Maximum Prison Time	Maximum Fine
Creating deceptive media to further criminal activity	Third-degree crime	Up to 5 years	$30,000
Distributing deceptive media to further criminal activity	Third-degree crime	Up to 5 years	$30,000

A person who knowingly creates or distributes deceptive audio or visual media for the furtherance of criminal activity commits a crime of the third degree. Third-degree crimes in New Jersey carry a presumption of non-incarceration for first-time offenders, but repeat offenders face mandatory prison time.

Civil Remedies

The law also creates a civil cause of action, allowing victims depicted in deceptive media to sue the creator or distributor for damages. This dual enforcement approach gives victims a path to financial recovery beyond criminal prosecution.

Exemptions

The statute includes important protections for legitimate uses of AI-generated media. Exemptions cover satire and parody, news reporting, educational purposes, and research. Internet service providers, broadcasters, and media platforms that inadvertently distribute deepfake content are also shielded from liability.

New Jersey Data Privacy Act and AI

The New Jersey Data Privacy Act (NJDPA), signed into law on January 16, 2024, became effective on January 15, 2025. While not exclusively an AI law, the NJDPA contains significant provisions that regulate AI systems processing personal data.

Profiling and Automated Decision-Making

The NJDPA defines "profiling" as any form of automated processing performed on personal data to evaluate, analyze, or predict personal aspects related to an identified or identifiable individual. This includes assessments of a person's economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

Consumers have the right to opt out of profiling when it is used in furtherance of decisions that produce "legal or similarly significant effects." New Jersey is unique among state privacy laws in requiring controllers to recognize a universal opt-out mechanism for this type of profiling, meaning consumers can signal their preference through browser settings or privacy tools rather than contacting each company individually.

Data Protection Impact Assessments

Controllers that process personal data for profiling must conduct data protection impact assessments when the profiling presents a reasonably foreseeable risk of unfair or deceptive treatment or disparate impact on consumers. These assessments must evaluate the benefits and risks of the processing activity.

The New Jersey Division of Consumer Affairs has proposed rules requiring additional transparency for AI profiling systems. Under the proposed rules, controllers must disclose the specific decisions being made using profiling, provide a plain language explanation of how the profiling software works, and state whether the system has been evaluated for accuracy, fairness, or bias.

Enforcement

The NJDPA is enforced by the New Jersey Division of Consumer Affairs. There is no private right of action. The Division can impose civil penalties and seek injunctive relief against companies that violate the law's profiling and automated decision-making provisions.

AI and Employment Discrimination: Attorney General Guidance

On January 9, 2025, Attorney General Matthew Platkin and the New Jersey Division on Civil Rights issued guidance clarifying that the New Jersey Law Against Discrimination (NJLAD) prohibits algorithmic discrimination resulting from AI and other automated decision-making tools.

Scope of the Guidance

The guidance makes clear that the NJLAD applies to AI-powered decision-making across all areas covered by the statute, including employment, housing, lending, contracting, and places of public accommodation. Any entity that uses automated tools in these contexts is subject to NJLAD requirements.

Key Principles

The guidance establishes several foundational principles for AI use under New Jersey law.

A covered entity can violate the NJLAD even if it has no intent to discriminate. If an AI tool produces outcomes that disproportionately harm members of a protected class, the entity using that tool may face liability regardless of whether discrimination was the goal.

Employers and other covered entities cannot avoid liability by pointing to a third-party vendor. Even when a third party developed the automated decision-making tool, the entity deploying it remains responsible for ensuring it does not produce discriminatory outcomes.

The guidance recognizes both disparate treatment and disparate impact theories of discrimination. An AI system that explicitly considers protected characteristics violates the NJLAD under a disparate treatment theory. A system that appears neutral but produces discriminatory outcomes may violate the law under a disparate impact theory.

Impact on Employers

For employers using AI in hiring, screening, promotion, or termination decisions, the guidance creates practical obligations. Employers should audit their AI tools for discriminatory outcomes, document their assessment process, and be prepared to demonstrate that any disparate impact is justified by business necessity.

The Division on Civil Rights simultaneously announced the creation of the Civil Rights Innovation Lab, a new initiative focused on investigating and addressing civil rights violations stemming from technology and AI.

Disparate Impact Rules Codified

On December 15, 2025, New Jersey formally codified disparate impact liability under the NJLAD across multiple sectors. These rules clarify that facially neutral practices, including AI algorithms, with a disproportionately negative effect on protected classes violate the law unless the entity can prove the practice is necessary for a legitimate business interest.

AI Task Force and State Initiatives

Establishment and Report

Governor Murphy established the AI Task Force in October 2023 within the New Jersey Office of Innovation. The Task Force brought together experts from government, academia, industry, and civil society to study AI's potential impacts on the state.

Working groups focused on four areas: AI and Workforce Training; AI, Equity, and Literacy; Making New Jersey a Hub for AI Innovation; and Security, Safety, Technology, and Privacy Considerations.

The Task Force delivered its final report to the Governor in November 2024. Key recommendations included developing an AI Bill of Rights framework based on the White House Blueprint for an AI Bill of Rights, studying the feasibility of establishing a state department of artificial intelligence, and expanding AI education and workforce development programs.

Princeton AI Hub

As part of its AI innovation strategy, New Jersey partnered with Princeton University to create a new AI Hub intended to catalyze AI research, support startups, and develop workforce training programs. The hub represents the state's effort to position New Jersey as a leader in responsible AI development.

Next New Jersey Program

The New Jersey Economic Development Authority implemented Next New Jersey (P.L. 2024, c.49), a tax credit program for businesses engaged in artificial intelligence work. The program offers financial incentives to attract and retain AI companies in the state.

Healthcare AI Regulation

Mental Health AI Advertising Bill

In January 2026, New Jersey Assembly Bill A5603 cleared the Assembly Science, Innovation and Technology Committee. The bill would prohibit advertising AI systems as licensed mental health professionals.

The legislation addresses growing concerns about AI chatbots and platforms that market themselves as substitutes for licensed therapists, counselors, and psychologists. Under the bill, companies would be prohibited from representing AI systems as equivalent to regulated human mental health professionals.

Broader Healthcare Implications

New Jersey's existing regulatory framework affects AI in healthcare beyond specific legislation. The NJDPA's profiling provisions apply to health-related automated decisions. The NJLAD's algorithmic discrimination guidance covers healthcare providers who use AI tools in ways that could produce discriminatory outcomes.

Health insurers operating in New Jersey must also comply with the state's insurance regulations when using AI for claims processing, underwriting, or coverage determinations.

Pending AI Legislation (222nd Legislature)

Government AI Oversight: S1438

Senate Bill 1438 would regulate the use of AI and automated systems by New Jersey state government agencies. The bill defines automated systems to include any technologies using algorithms to make decisions, including financial and administrative determinations.

The bill would require state agencies to conduct impact assessments before deploying AI systems, establish transparency requirements for government use of automated decision-making, and create oversight mechanisms. The bill passed the State Senate but faces additional review requirements.

Child Safety: A2767

Assembly Bill 2767 would modify New Jersey's child endangerment statutes to address AI technology. The bill would make it a fourth-degree crime for any person to knowingly or recklessly allow a child to be subjected to sexual conduct through automated interactive computer technology capable of simulating sexual conduct.

The bill includes an exception for AI technology that incorporates safety features designed to prevent simulated sexual conduct when the system detects a minor user. The bill is currently pending technical review by legislative counsel.

Additional Proposals

The 222nd Legislature has seen multiple AI-related proposals addressing data center energy usage (S4143 and A5462), bot disclosure requirements for commercial transactions, and AI transparency in consumer-facing applications. Many of these bills are in early committee stages.

Federal AI Policy and New Jersey

Executive Order 14365

On December 11, 2025, President Trump signed Executive Order 14365, titled "Ensuring a National Policy Framework for Artificial Intelligence." The order establishes a federal initiative to "sustain and enhance the United States' global AI dominance through a minimally burdensome national policy framework."

The order creates several mechanisms to challenge state AI regulation, including a DOJ AI Litigation Task Force empowered to file legal challenges against state AI laws, FTC directives to issue policy statements on federal preemption, and potential withholding of federal funding from states with certain AI regulations.

New Jersey's Response

Governor Murphy was among the governors who publicly opposed the executive order. In a statement issued December 12, 2025, Murphy called the order an attempt to "hamper efforts" at responsible AI regulation and pledged to work with fellow governors "on both sides of the aisle" to mitigate its impact.

Murphy's response reflected the position shared by governors in California, Colorado, and New York that the executive order will not prevent states from passing or enforcing AI regulations.

Legal Reality

The executive order itself cannot overturn existing state law. Federal preemption typically requires congressional legislation or court rulings. Until Congress enacts preemptive AI legislation or courts rule on specific challenges, New Jersey's AI laws and regulatory guidance remain enforceable.

The order does include carve-outs that protect certain categories of state regulation, including child safety protections, AI data center infrastructure rules, and state government AI procurement standards. These exemptions cover significant portions of New Jersey's existing and proposed AI regulatory framework.

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